All things to all people?

A friend of mine (and my former employer) ingrained in me the importance of proof reading. His own fantastic blog readingthesigns often remarks on the presence (or absence) of apostrophes. I must admit that the rules and exceptions for when that single stroke is applied often puzzles me. On my recent trip to Killarney I noticed one business that must have been equally confused but seemed to adopt a safe approach.


Or maybe I still don't get it.